Pocket type display device



Aug. 16, 1938. "L. P. NEHER POCKET TYPE DISPLAY DEVICE Filed Dec. 21,1936 Patentecl Aug. 16, 1938 UNITED STATES PATENT OFFICE 7 Claims.

The present invention involves a display device and in particular adisplay device for use on tapered neck bottles.

Display devices heretofore have been designed embodying a band of paper,or the like, that embraces the neck of the bottle and rests upon theshoulder thereof. If, for illustrative purposes, a milk bottle be usedas representative of this type, it will readily be understood that theamount of advertising space available on such a band is definitelylimited. For greatest efficiency the device must not skirt outwardlybeyond the dimensions of the bottle, which means that ordinarily itshall not flare out or extend below the shoulder of the bottle. It,furthermore, must not extend up to the flange of the bottle since, if itdo so, it would be damaged during handling of the bottle. Furthermore,it must readily pass over the flange of the bottle so that it can beinstalled quickly.

The present invention attains these desirable objectives and, inaddition, provides means whereby extended advertising matter, or thelike, may be incorporated with a display device possessing the aboveattributes.

In brief, the present invention comprehends a display device of thebottle collar type with means thereon for supporting a separateadditional sheet, folder, pamphlet, or the like. In particular, thecollar possesses a pocket-like means into which this supplemental datamay be inserted and held.

It is an object of the invention to provide a display device adapted tofit over a bottle, or the like, and to hold thereto any desirablesupplemental data.

It is a further object of the invention to pro vide such a support meansand to retain the characteristics listed above for greater efficiency ofthe collar itself.

It is a further object of the invention to provide a bottle collarformed from a sheet of flex ible material with a pocket means integrallyformed therewith,

It is a further object of the invention to provide the pocket means inthe form of an extension overlap upon the main body of the bottle collarin a particularly desirable arrangement therewith.

It is a specific object of the invention to provide such a pocket aswill be easy to use in the insertion of the supplementalmaterial-therein.

It is a further object of the invention to provide a bottle collar ofthis type having-a sup:

plemental section designed so that, in laying out the structures on alarge sheet, a minimum amount of wastage occurs.

Although reference has been made to supplemental advertising data, orfolder, it is under- 5 stood that the pocket is available for anydesirable purpose such as containing a bill or statement, or any otherobject of such characteristics as could be inserted in the pocket.

In the drawing: 0

Fig. 1 is a developed view of the device laid out in sheet form.

Fig. 2 is a side elevation of the device folded into form for use.

Fig. 3 is a side elevation of the device con 15 taining the supplementaldata and on a bottle here shown, for illustrative purposes, as a milkbottle.

Fig. 4 is a developed view of several of a modified type of deviceshowing how they may be 20 laid out and designed for minimum loss ofmaterial.

Fig. 5 is a side elevation ready for use.

Fig. 6 is a side view of this type of device showing supplemental datain he pocket and the assembly on a bottle.

In the types of Figs. 1-3, the device is shown as having a main orcollar section In and a supplemental section II. The main section has amiddle portion l2 and end portions l3 and I4. The lower edge of the mainsection has a straight portion l5 and end portions [6 and I! thereon,the'last two extending upwardly and outwardly from the main portion l5,they being on the end 0 portions I3 and I4 of the collar section [0.Preferably the edge portions I 6 and H are arcuate for purposes to bedescribed.

A Upon the end portion I4 is a tongue l8; and upon the end'portion' I3is a slot l9 having a V-extension 20. The upper edge of the collarsection III is straight as at 2f on the end portion l3 and at 22 on theend portion M. The upper edge 23 of the middle section I2 is droppeddown somewhat, for a purpose to be described.

A pocket flap ll preferably has a size slightly larger than that of themiddle portion l2 of the collar section II). This section I l is adaptedto be folded about the line l5 to overlie the middle portion of the mainsection In. Its end portions 24 and 25 extend outwardly beyond thelimits of the edge 23. The width of the pocket section II is such thatthe remote edge 26, when the pocket section is overlapped, will extendof this type device above the edge 23 and preferably will form acontinuation to the straight edges 2| and 22. This is shown in Fig. 2.

In forming the device into the collar, the pocket portion l I is firstturned up. The tongue I8 is then engaged in the slot [9, the portion 20being of suflicient length to permit passage of the tongue withoutfolding and at the same time to give a certain pivotal action in theassembled device. The device will then have the shape shown in Fig. 2 inwhich the edge 26 is shown above the edge 23, the pocket section IIbeing inside of the collar. Manifestly, greater security results infolding it to the inside. The next step is to take the folder, shown at21, (in Fig. 3) and insert it into the pocket, this. being readilyaccomplished because of the projection of the pocket section above theedge 23. The device may then be slipped over the neck of the bottle. asshown in Fig. 3.

It will be seen that this bottle, as is true of most bottles of thistype, has a flange 28, a tapered neck 29, and a body section 30 with ashoulder 3! at the junction of the neck and the body. When the device isformed, as shown in Fig. 2, the arcuate edges 16 and I1 occupy a planewhich is desirably of such diameter that the cone-shaped collar willrest adjacent the shoulder 3i of the bottle. Necessarily, the edge i isa straight line so that it extends upwardly from the plane justmentioned. The device is formed into the shape of a portion of a cone,the dimensions of which accord substantially with those of the taperedneck 29, so that the device will cling closely to this neck. The upperedge of the device slopes upwardly from adjacent the joint between thetwo ends to a point diametrically opposite. By this means, theperipheral extent of the upper edge is larger than that of the flange 28but, at the same time, the device may rest snugly about the tapered neck29 and extend upwardly thereon substantially further than could bepossible if the upper edge were arcuate to the collar and of a uniformwidth equal to that of its greatest width.

In the modification shown in Fig. 4, the main collar section is shown at35 and a smaller tab or pocket section at 36. This latter sectionextends out from the middle portion 31 of the collar section, the twobeing joined about a fold line 38.

The lower edges of the end sections 39 and 40 extend outwardly andupwardly in arcuate lines as shown at 4| and 42, respectively. The upperedges of the end sections are arcuate on a radius of the same curvatureas the lower arcuate edges and are indicated at 43 and 44. The end 35 isprovided with a tongue 45; the end 39 with a slot 46 functioning in themanner described with the previous modification.

The pocket flap 36 is comparatively narrow and the body edge of themiddle portions 31 is cut out, as at 41, by precisely the dimensions ofthe section 36. Consequently, these collars and pockets can be fittedtogether contiguously, as

- shown in Fig. 4, with the absolute minimum wastage of paper.

In setting up these devices, the tabs 30 are folded about the straightfold edge 38. The tongue 45 is then inserted in the slot 36, thusproducing a collar as shown in Fig. 5. The section 36 provides a pocketto hold the supplemental data 68 as shown in Fig. 6. This device isproportioned to rest upon the bottle in the same manner as does theprevious modification. However, this modification is especially to beused with a folder having a width equal to the length of the cut-out 41,as shown in Fig. 6. By this means, when the folder is put in place inthe collar, the corners at the ends of the cut-out 41 extend back of.the folder, as in Fig. 6, and hold the same in place during assembly andinstallation of the devices.

In both of these types, the extension of the securing means, as shown at2B in Fig. 1, permits a certain amount of pivotal action when the tab isengaged therein. This permits the device to adapt itself to bottle neckshaving variations in their degree of slope.

It will be seen that a display device has been designed possessing allthe desirable attributes of the ordinary bottle collar and yet withmeans for increasing its utility. It is understood that the collar maycarry the usual advertising message on its outside and, in addition andparticularly with reference to the modification of Fig. 1, largeradvertising space is provided on the interior surfaces; and, alsopamphlets, or the like, may be carried in the pocket. It will beunderstood that the collars with their pamphlets or supplemental datacan be installed at the bottling plant and transported, without injury,to the consumer, thus doing away with the necesity of either having thedistributor leave separate pamphlets with the consumer, which areobviously likely to be misplaced, or having separately distributedpamphlets out of intimate association with the product.

What is claimed is:

1. In combination, a bottle having a tapered neck, a removable displaydevice used with said bottle including an elongated piece of flexiblematerial, said piece including a middle portion and end portionsoutwardly from said middle portion, the lower edges of said end portionsextending upwardly and outwardly in arcs of a circle, from said middleportion, a projection on said middle portion extending from the loweredge thereof, said projection being adapted to be folded over saidmiddle portion, means joining the ends of said piece together to form itinto conical shape adapted to fit onto said tapered neck, with the loweredges of the end portions substantially in a plane of diameterapproximately equal to that of the shoulder of the bottle, and saidprojection lying between the middle portion and the bottle to form withthe piece a supporting pocket, said projection being maintained infolded relation by the neck of the bottle, and being removable from suchrelation upon removal of the device from the bottle.

2. A removable display device for tapered neck bottles including a mainelongated section of flexible material having a middle portion and endportions, the lower edges 01 the end portions extending outwardly andupwardly from the middle portion, a projection extending from the loweredge of the middle portion adapted to be folded under said middleportion, and of a width such as to extend above the top edge of themiddle portion, and means joining the ends of said piece together into atapered loop adapted to fit over the neck of the bottle, the projectionforming with the middle section a visible pocket, and said projectionbeing maintained in folded relation by the bottle when the device is onthe same, but being withdrawable from such relation when the device isremoved from the bottle.

3. A display device including an elongated piece of flexible materialhaving a middle portion and end portions, the upper edges of said endportions being continuations of the same line, and the upper edge of themiddle portion being lower than those of the end portions, a projectionextending from the lower edge at said middle portion, said projectionbeing adapted to be folded over said middle portion, and having a Widthsuch that its upper edge when folded forms a continuation of the upperedges of said end portions, and means joining the ends of said piecetogether into a circular loop adapted to fit over a bottle.

4. In a display device, an elongated piece of flexible material havingupper edges and lower edges out along lines having the sameconfiguration but displaced one from the other by a maximum distance ata given point in the length of the strip, said edges extending upwardlyand outwardly from said maximum point, and the bottom edge extendingoutwardly during a portion of its length to define a foldable projectionon said piece, there being a corresponding formation in the upper edgeforming a cutout therein, together with means joining the ends of saidpiece together into the form of a tapered loop.

5. In a display device, an elongated strip of flexible material adaptedto be formed into a conical section to fit on a tapered bottle, acutout. portion extending inwardly from the upper edge thereof, andproviding, when the device is shaped into a cone, overhanging corners, afolder of a width substantially equal to that of the cutout portion, andmeans integral with the collar to prevent the folder from slidingdownwardly below the collar, said folder being adapted to be engaged bysaid overhanging corners.

A removable display device for tapered neckbottles including anelongated piece of flexible material, said piece including a middleportion and end portions outwardly from said middle portion, the loweredges of said end portions extending upwardly and outwardly in arcs of acircle, from said middle portion, a projection on said middle portionextending from the lower edge thereof, said projection being adapted tobe folded over said middle portion, means joining the ends of said piecetogether to form it into conical shape with the lower edges of the endportions substantially in a plane of diameter approximately equal tothat of the shoulder of a bottle with which said device is adapted to beused, said projection when said device is on a bottle being adapted tolie between the middle portion and such bottle to form a supportingpocket.

'7. A removable display device for use on the neck of a tapered neckbottle including an elongated piece of flexible material, said materialhaving a convex lower edge, one portion of which is straight, aprojection extending from said straight portion of said edge, saidprojection being adapted to be folded under the adjacent part of theelongated piece, and means joining the ends of said piece together toform it into a portion of a cone of such size to fit over said taperedneck and with the lower edge engaging said tapered neck adjacent thelower part thereof, said projection being located between said adjacentportion of the elongated piece and said tapered neck to form a pocketand being removable from such folded relation upon removal of the devicefrom the bottle.

LEROY P. NEHER.

